Who will help the poor atheists?

Atheists exemplify a particular challenge for priests, gurus, therapists, teachers of every tradition.

How do you transmit wisdom to people who are extra-sensitive to bullshit?  How do you reach the vulnerability of people always on the lookout for exploitation?  How do you build a community of people who don’t like to conform?  How do you teach people when they don’t believe there’s anything to learn?